Television finally got smart
You can’t buy a “Non”-Smart TV these days. Smart TVs are cool – and they’re big. The issue with these big screens is that they lack smart interaction. Honestly, voice recognition and gesture control just cannot be the answer. That’s mainly what keeps Smart TVs away from becoming more than just big screens.
In addition, consumers have notably changed their usage habits. Linear television has lost the young target group, and so do the TV vendors. If any kind of VOD is streaming to our laptops and tablets for less than 9€/month and web videos can be played on smartphones in the subway, what do we need TVs for? Well, at least they’re big. Believe it or not, but that’s what actually makes the difference.
In the meantime, we see Chromecast and Fire TV trying to succeed over XBox and Apple TV. At least, the user experience of these devices is far more convenient – but each vendor either only pushes its own contents and devices or tackles the other competitors. And by the way, they’re using Smart TVs for what they really are: Big screens.
Now, we all have our mobile handsets with us at any time and a tablet somewhere close to the couch. As a matter of fact, the usage of a “second screen” – a mobile handset in front of the television – keeps on growing and growing [*]. People look up the TV program, spend time on Facebook while “watching” TV, shop a few shoes, read background infos or do whatever. Fact is, the second screen is here. And it’s quite handy, making it the ideal device for a smart interaction.
“Second Screen? Come on. There’s been so many startups over the last two years and most of them are dead by now.”
We heard you. And we listened carefully. Why is that? Because they didn’t get it right. And guess what? We think we do.
We’re tvisted, and you should get tvisted, too.