Second Screen is dead.

Long live Second Screen.

All it needs is an app eco system.

Television finally got smart

You can’t buy a “Non”-Smart TV these days. Smart TVs are cool – and they’re big. The issue with these big screens is that they lack smart interaction. Honestly, voice recognition and gesture control just cannot be the answer. That’s mainly what keeps Smart TVs away from becoming more than just big screens.

In addition, consumers have notably changed their usage habits. Linear television has lost the young target group, and so do the TV vendors. If any kind of VOD is streaming to our laptops and tablets for less than 9€/month and web videos can be played on smartphones in the subway, what do we need TVs for? Well, at least they’re big. Believe it or not, but that’s what actually makes the difference.

In the meantime, we see Chromecast and Fire TV trying to succeed over XBox and Apple TV. At least, the user experience of these devices is far more convenient – but each vendor either only pushes its own contents and devices or tackles the other competitors. And by the way, they’re using Smart TVs for what they really are: Big screens.

Now, we all have our mobile handsets with us at any time and a tablet somewhere close to the couch. As a matter of fact, the usage of a “second screen” – a mobile handset in front of the television – keeps on growing and growing [*]. People look up the TV program, spend time on Facebook while “watching” TV, shop a few shoes, read background infos or do whatever. Fact is, the second screen is here. And it’s quite handy, making it the ideal device for a smart interaction.

“Second Screen? Come on. There’s been so many startups over the last two years and most of them are dead by now.”

We heard you. And we listened carefully. Why is that? Because they didn’t get it right. And guess what? We think we do.

We’re tvisted, and you should get tvisted, too.

To make second screen a successfull story, you need a seamless experience across three stages:

Discover

Control

Participate

Discover

Relevant content matters, kind of media and source don’t

With an unlimited amount of contents available, users need easy and convenient access to content that matters to them – no matter where it comes from – and make it play on the big screen. We’re talking about any kind of moving images here: linear television, online TV media libraries, web videos, video on demand, personal recordings and even those movies that reside on a hard disk in the local network.

All mentioned content sources are already available and will be introduced to the app step by step. In general, we aggregate different content and meta data sources and provide users with our own interface to it. Thus, we eliminate the frontiers between different content providers, allowing to play the content on the big screen and the mobile handset if applicable.

Control

Literally any device involved, whatever technology it takes

Watching TV means using multiple devices: TVs, Set-Top-Boxes, Disc Players, Gaming Consoles, 11.3 Stereos, you-name-it. Especially for users, it’s a complex story. Each device brings its own remote control and limits the users’ access to the vendors’ content offerings. Did we mention that the interconnectivity of these devices is especially weak if different vendors are involved? TVISTED enables users to remote control all these devices – in a smart and convenient way. Across brands, across different device types, across technologies.

We put all devices into slave mode and make users the masters by letting them control literally anything from their mobile handset, supporting over 18.500 Android smart phones & tablets. The devices to be controlled currently are over 800 Samsung Smart TV models (using WiFi) and more than 4200 additional set top boxes, satellite receivers, disc players, Hi-Fi systems and so on if the mobile handset is equipped with an infrared blaster.

Participate

Interact with content and people, smart and convenient

Once discovery of relevant content and handy remote control are combined on the mobile handsets, companion features (while watching TV) actually start making sense. Consumers seem to actively decide on what to watch, so shifting channels has already become common. Data shows, that current TV models with their passive content models drive young users away from it.

The young target group has moved away from traditional linear TV – years ago. This also means, that users switch away on boring advertising or within shows. They tend to look for distraction, maybe social media, more of the same content, … we’ve got a few ideas here. We’d like to share in private, as this is were the business cases bump in.

We’re offering interesting business opportunities

Partnering